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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 13, No 1 (2023)" : 8 Documents clear
Pengaruh Perceived Ease of Use, Perceived Enjoyment, Perceived Usefulness, dan Satisfaction terhadap Continued IT Usage Intention: Expected-Confirmation Model (ECM) Erlangga Dwi Putra; Salsabilla Athaullah; Abdul Yusuf
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1051

Abstract

Fundraising activities digitally for various projects are growing in Indonesia, especially after the Covid-19 Pandemic appeared. The psychographics of the Indonesian people who are friendly have made them voluntarily donate to humanitarian activities. Kitabisa.com is one of the most popular crowdfunding platforms in Indonesia for online fundraising. The study’s purpose is to determine the Perceived Ease of Use, Perceived Enjoyment, Perceived Usefulness, and Satisfaction effect on Continued IT Usage Intention on the Kitabisa.com platform. 50 users of the Kitabisa.com platform were used to be a sample and taken using the saturation sampling technique or saturated sampling because of the suitability of the research characteristics. To analyze data, researchers conducted a path analysis using the Statistical Package for the Social Sciences (SPSS). Based on the study results, Perceived Ease of Use and Perceived Enjoyment significantly and directly affect satisfaction. In addition, satisfaction significantly influences the Continued IT Usage Intention. Meanwhile, only Perceived Usefulness significantly and indirectly affects the Continued IT Usage Intention through satisfaction. Furthermore, researchers also found that Perceived Ease of Use, Perceived Enjoyment, Perceived Usefulness, and Satisfaction were confirmed able to meet the expectations of users through the confirmation variable.
Faktor-faktor yang Mempengaruhi Pengambilan Keputusan Investasi pada Usaha Mikro Kecil Menengah (UMKM) Nanik Ermawati; Tutik Khotimah; Ratih Nindyasari
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1128

Abstract

This study aims to test accounting knowledge, knowledge of financial feasibility analysis, and financial feasibility support systems for making investment decisions in Micro, Small, and Medium Enterprises (MSMEs). The population of this research is the Lasem Batik SMEs. The sampling technique used in this study was purposive sampling. The samples obtained were 44 UMKM. The data analysis technique used in this research was multiple linear regression analysis. The results of this study indicate that accounting knowledge has an effect on the investment decision-making process, but knowledge of financial feasibility analysis and the financial feasibility support system have no effect on the investment decision-making process. The findings of this study can be used to support MSMEs in making investment decisions.
Analisis Minat Penggunaan Dompet Digital LinkAja Menggunakan Theory of Reasoned Action Mutiara Gunawan Utami; Moulvi Dermawan; Abdul Yusuf
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1058

Abstract

The use of digital payment systems is increasing in recent times. Digital payment systems allow users to make payments more easily and practically through their smartphones. LinkAja is a digital wallet application that allows us to make various transactions online. This study was conducted to examine what influences interest in using the LinkAja application and the influence of subjective intentions, attitudes, and norms on interest in using it. The theory that underlies this research is the Theory of Reasoned Action (TRA). The method used is a quantitative research method, the research data come from the results of a questionnaire filled out by 40 LinkAja users from several cities in the provinces of Jakarta and West Java. The sampling technique is probability sampling and simple random sampling. Testing and data processing is done using SPSS. The results obtained in this study state that the Intentions, Attitudes, and Subjective Norms together (simultaneously) have a significant influence on the Interest in Using the LinkAja Digital Wallet application.
Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding Efendi Efendi; Amelia Setyawati; Fitria Halim; Jenni Anggreani; Acai Sudirman
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1614

Abstract

In an era of increasingly massive disruption, beauty MSMEs need to be able to optimize the resources they have. In the beauty industry, business competition is very tight, so consumer loyalty is very important to maintain a business to survive in a competitive market. The purpose of this study was to analyze the effect of brand equity, service quality, and customer bonding on consumer loyalty. This study used a sample size of 170 consisting of MSME beauty actors. Data analysis techniques using the SEM method with Partial Least Squares Modeling (PLS-SEM). The structural Equation Model (SEM) approach based on Partial Least Square is used for hypothesis testing. The results of the data analysis confirm brand equity, service quality, and customer bonding have a positive and significant effect on consumer loyalty. The implications of this research conclude that it is very important for beauty MSMEs to measure and evaluate the level of brand equity, service quality, and customer bonding regularly. MSME owners can use consumer surveys, online reviews, and data analysis to understand the extent to which these aspects influence consumer loyalty. This data can be used to make necessary changes and improvements. and data analysis to understand the extent to which these aspects influence consumer loyalty. This data can be used to make necessary changes and improvements. and data analysis to understand the extent to which these aspects influence consumer loyalty. This data can be used to make necessary changes and improvements.
The Importance of Innovative Work Behavior in Era Industrial Revolution 4.0 Forman Halawa; Ahmad Rizki Sridadi; Yulinda Hardiana; Anggie Sundari; Ine Alexsandrina Susiva Zain; Muhammad Naufal Ramadhan
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1493

Abstract

Innovative Work Behavior (IWB) is a concept in Industrial Revolution 4.0 to encourage business growth, competitiveness, and success. Organizations that prioritize innovation and encourage creativity are expected to thrive in the current dynamic and unpredictable business environment. This study aims to provide ideas, suggestions and contributions to researchers who examine IWB variables, making it easier for researchers to determine the antecedent and consequent variables as well as the sectors to be studied. This study uses a literature review method to investigate the antecedents, consequences, and sectors that are involved in IWB by reviewing 44 articles from the Scopus database that have been reviewed. In addition, this study uses a bibliometric technique in order to find IWB’s compatibility. Results indicate that IWB has 63 antecedents and can be classified into three factors: individual, organizational, and leadership. As for consequences, it shows 6 consequences which also consist of digital literacy and competitive advantages apart from performance. Sectors that engage in IWB are predominantly telecommunication and manufacturing. It is hoped that IWB could expand to all sectors especially public sectors such as public services.
The Critical Success Factors for Entrepreneurial Coaching in South African Business Incubators Elona Ndlovu-Hlatshwayo; Jabulile Msimango-Galawe
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1520

Abstract

This study examines the critical success factors for entrepreneurial coaching in South African business incubators through a qualitative method that involved interviewing 32 participants. The research aimed to identify the factors contributing to successful coaching interventions between coaches and entrepreneurs. The key findings include the importance of demographics, diversity, and cultural intelligence, coaching relational aspects, the coach’s personal attributes, the entrepreneur’s characteristics, the coach’s competence, and coaching elements. The study highlights the need for coaches to possess emotional intelligence, empathy, and a cultural understanding of their coachees. Additionally, the research underscores the significance of coaching programs and methods tailored to the unique needs and characteristics of the entrepreneurs being coached. The study’s findings have significant implications for coaching practitioners and program developers who work with entrepreneurs in South Africa, and it underscores the need for a nuanced and culturally sensitive approach to coaching and mentoring in the context of South African business incubators.
The Effect of Recruitment Process and Loyalty on the Work Commitment of Indonesian National Army (TNI) Personnel on Service at the Jayakarta Regional Military Command Budi Satria Wiguna; Nurul Hermina
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1259

Abstract

Military District Command (Kodam) / Kodam Jaya is a military district based in the Special Capital City Region (DKI) Jakarta with its headquarters in East Jakarta City. Kodam Jaya is one of the military districts that accepts prospective personnel who is already a member of the Indonesian National Army (TNI) in the DKI Jakarta area and its surroundings. The personnel of Kodam Jaya have high dedication by showing good performance and are able to coordinate between personnel. However, the work performance shown by Kodam Jaya personnel is less committed to work, as evidenced by the reluctance to be transferred to the other sub-units that are still within the Jaya Regional Military Command. Given these problems, this research is to find out the results of the analysis of the influence of the recruitment process and personnel loyalty in determining the work commitment of personnel on duty at Kodam Jaya. This study used a descriptive-quantitative method, with 133 respondents who were known to be from the Kodam Jaya personnel. By using the Slovin formula in sampling, the study uses regression analysis to find out the relationship between variables. The results of this research, it was found that the recruitment process and loyalty can determine the work commitment of Kodam Jaya personnel with high influence. However, the recruitment process has a very low influence on the work commitment of Kodam Jaya personnel.
Meningkatkan Kepuasan Konsumen melalui Consumer Taste Perception terhadap Keputusan Pembelian Ulang pada UMKM Kuliner di Kota Bandung Ratih Hadiantini; Aggi Panigoro Sarifiyono; Hani Maharani
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1194

Abstract

The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover. This research aims to analyze efforts to increase purchase satisfaction in the culinary sector in the city of Bandung based on consumer taste perceptions of purchase satisfaction which have an impact on repeat purchase decisions. The results of this research prove that consumer taste perception has a significant effect on purchase satisfaction. Apart from that, consumer taste perception has quite an influence on repurchase decisions, while purchase satisfaction has a significant influence on repurchase decisions. Consumer taste perception was found to have an indirect influence on purchasing decisions through purchase satisfaction. Overall, the results of this research indicate that consumer taste perception is able to influence repurchase decisions, both directly and indirectly through purchase satisfaction.

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